Disney has announced the release of a new line of digital collectibles featuring characters from the 2009 Pixar animated film UP. The collection, titled UP Characters - Series 1, will be available for purchase on the VeVe digital collectibles platform, a trusted marketplace that facilitates the purchase and ownership of digital collectibles, starting at 8 AM PT on June 29, 2024.

The UP Characters - Series 1 collection will feature digital representations of some of the film's most recognizable characters, including Carl Fredricksen, Russell, Dug, and Kevin. These digital collectibles will vary in rarity, a key factor in determining their value and desirability among collectors. Carl Fredricksen will be the most common (Uncommon), followed by Russell (Rare), Charles Muntz (Ultra Rare), and Kevin (Secret Rare). Each collectible will be priced at $28.00 USD.

For the Secret Rare collectible, Kevin, there will be 88 editions available. The collection is a waitlist drop with a blind box format. Collectors, empowered by their Master Collector Program (MCP) Points, can bid on priority waitlist selection, adding to the thrill and anticipation of acquiring these digital collectibles.

Please note that there will be secondary market fees associated with these digital collectibles. In addition to the standard VeVe 2.5% fee, which goes towards maintaining the platform and ensuring a secure marketplace, there will also be a 6% licensor fee applied to Disney sales. This fee is a standard practice in the digital collectibles market and helps support the creators and licensors of the original content.

Disney has been a major player in the digital collectibles market. The release of the UP Characters - Series 1 collection highlights the growing popularity of digital collectibles.

More About The Disney film UP

Disney's venture into digital collectibles with characters from the beloved Pixar film Up taps into a rich vein of fan nostalgia. Up, a heartwarming tale of an old widower's adventurous journey with a young wilderness explorer, grossed over $735 million worldwide and remains a favorite over a decade later. The film's enduring popularity, a testament to its captivating storyline and unforgettable characters, is now immortalized in these digital collectibles. This new format caters to the ever-growing collectible culture while potentially reaching a new audience who may not have the space or resources for traditional physical items.